With big waffle’s big budget and shelf space domination, frozen pancakes just aren’t on the breakfast menu or on our consumers minds. But our tasty, trusted pancakes take just sixty seconds to go from frozen to fabulous meal. So whether it’s a lazy Sunday or a busy-as-can-be Monday - Breakfast is in de bag.

We took this campaign out of the box, literally. To drive awareness, we leveraged the distinct packaging and De Wafelbakkers brothers in a simple 2D animation approach. Their authentic accents provide a levity to each spot, while providing a subtle nod to the Dutch heritage and product name.