You Have to Got to Real Italy.
Rao’s Homemade
Making sauce this great for this long is so boring, that's why it's so hard. Celebrating that boring is the best way, we went to Italy to capture and emphasize the slow process it takes to make Rao’s homemade sauce. With a combination of still long shots, slow-spoken narration, and overall pacing, we were able to use speed as our key storytelling device.